Home/Affiliate Disclosure

Affiliate Disclosure

Last updated: April 13, 2026
Transparency is important to us. This page explains our relationship with affiliate partners and how that may affect the content you see on this website.
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The Short Version

Some links on this site are affiliate links. If you click one and buy something, we may earn a small commission, at absolutely no extra cost to you. We only recommend gear and products we genuinely think are worth your time on the water.

What Is an Affiliate Link?

An affiliate link is a special tracked URL that tells a retailer or brand that you arrived at their site from ours. If you go on to make a purchase, we receive a small referral commission from the seller, not from you. You pay exactly the same price you would if you went directly to that retailer's website.

This is a common and legitimate way for content websites to earn revenue without charging visitors or running intrusive advertising.

How We Use Affiliate Links

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Gear Reviews

When we review rods, reels, lures, or other tackle, we may include affiliate links to purchase the products we discuss.

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Recommended Lists

"Best of" roundups and curated gear guides may contain affiliate links alongside our honest assessments.

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Articles & Tips

Fishing how-to articles may reference specific products with affiliate links when directly relevant to the content.

Our Commitment to Honest Recommendations

Affiliate commissions do not influence what we recommend. Our content is written based on our genuine experience, research, and passion for fishing, not on which products pay the highest commission.

  • We will never recommend a product solely because it earns us a commission
  • We will never hide negative aspects of a product to protect an affiliate relationship
  • We will always clearly identify affiliate links where required
  • Our editorial opinions remain independent of any affiliate partnerships
Bottom line: If we link to something, it's because we genuinely think it could be useful to a fellow angler, full stop.

How to Spot an Affiliate Link

We label affiliate links throughout our content so you always know when a link is commercially tracked. You may see disclosures like these near affiliate links:

Example 1

Check out the Shimano Stradic FL spinning reel Affiliate link, one of our go-to picks for freshwater fishing.

Example 2

This post contains affiliate links. If you purchase through our links, we may earn a commission at no cost to you.

Example 3

* Affiliate link noted next to a product name or button.

Third-Party Affiliate Programs

We participate in affiliate programs offered by various retailers and networks. These may include, but are not limited to:

  • Amazon Associates Program
  • Other fishing gear retailers and brands

Each of these programs operates under their own terms and privacy practices. Clicking an affiliate link may result in a tracking cookie being placed on your device by the third-party retailer. We encourage you to review their privacy policies for more information.

Canadian disclosure requirement: This disclosure is made in accordance with the guidelines of the Competition Bureau of Canada regarding the transparency of paid or incentivized endorsements and affiliate relationships online.

Questions?

If you have any questions about our affiliate relationships or how we select products to recommend, we're happy to hear from you.

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Montreal, Quebec, Canada